NACDI SUMMER ACADEMY 2025
Imagined Futures in Cultural Diplomacy: Voices of Hope and Change from North America


ABOUT SUMMER ACADEMY
Are you interested in transforming the world through culture?
Would you like to address global challenges from a cultural perspective, with a focus on community participation? Do you see today’s world as a closed system, with no clear options for transformation?
We invite you to imagine alternative futures.
The first Summer School on Cultural and Public Diplomacy in Mexico
NACDI Summer School Academy 2025 is a unique and intensive training experience in critical cultural diplomacy. Its aim is to question how, why, and with what effects culture is used to foster international relations, while also seeking to understand and challenge the power structures involved in that process—drawing as well on public diplomacy and its communication tools. The program focuses on building bridges between communities through art, cultural management, communication, and international cooperation.
We aim to train leaders with critical thinking and social commitment, capable of generating real and sustainable change in their communities and beyond.

SUMMER ACADEMY BEGINS IN
- Días
- Horas
- Minutos
- Segundos
KEY TOPICS
Over the course of four days, we will explore:
.png)
Public and citizen diplomacy

Vulnerable groups and local agency

Soft power and international relations

Creative industries

Country image and cultural narratives

International cooperation from the Global South

Cultural promotion and management
KEY TOPICS
Over the course of four days, we will explore:
.png)
Public and citizen diplomacy

Vulnerable groups and local agency

Soft power and international relations

Creative industries

Country image and cultural narratives

International cooperation from the Global South

Cultural promotion and management
Keynote speakers, panelists and workshop facilitators

Ph.D.

Ph.D.

Ph.D.

Ph.D.

Ph.D.

Ph.D.

Ambassador

Ph.D.

Ph.D.

Ph.D.

Museographer

Public Diplomacy Teacher

Ph.D.

Ph.D.

Ph.D.

Director

Ph.D.

Ph.D.

Ph.D.

Ph.D.

Ph.D.

Ph.D.

Ph.D.

Ph.D.

Ph.D.

Professor
AGENDA
- MAY 27
- MAY 28
- MAY 29
- MAY 30
TUESDAY, 27 MAY 2025INAUGURATION LOCATION: UNIVERSIDAD IBEROAMERICANA, CDMX
- Lynda Jessup, Ph.D.; Vice-Dean, Faculty of Arts and Sciences, Queen’s University
- Presents: César Villanueva, Ph.D.; Professor, International Studies Department, Universidad Iberoamericana
- Nicholas Cull, Ph.D.; Professor, Communication Department, University Of Southern California
- Presents: Guadalupe Moreno Toscano, Ph.D.; Director, Master in Arts Management and Cultural Policies, Universidad Panamericana
- César Villanueva, Ph.D.; Professor, International Studies Department, Universidad Iberoamericana
- Edgardo Bermejo, Former Cultural Attaché and Writer
- Presents: Amanda Rodríguez, Ph.D., Professor, Communication Department, Universidad Panamericana
THE ROLE OF UNIVERSITIES AS VOICES OF HOPE AND CHANGE
- Universidad Iberoamericana
- Universidad Panamericana
- Universidad Autónoma Metropolitana
- Presents: Luis González, Ph.D., Director, International Studies Department, Universidad Iberoamericana
- Franco Carreño, Ph.D.; General Director, Heraldo Media Group
- Presents: Eduardo L. Tadeo, Ph.D.; Coordinator, Master in International Relations, Universidad Autónoma Metropolitana
WEDNESDAY, 28 MAY 2025THEME: IMAGINED ACTORSLOCATION: CEX - CENTRO DE EXPLORACIÓN Y PENSAMIENTO CRÍTICO
- Gabriela Ortiz, Composer
- Presents: César Villanueva, Ph.D.; Professor, International Studies Department, Universidad Iberoamericana
PANEL A: FILM AND FILM FESTIVALS AS ACTORS OF SOFT POWER
- Guadalupe Moreno Toscano, Ph.D.; Director, Master in Arts Management and Cultural Policies, Universidad Panamericana
- Juan Carlos Carrillo, Ph.D.; Director, Master in Political and Public Communication, Universidad Panamericana
- Cristián Calónico, General Director, Estudios Churubusco Azteca
- Presents: Ernesto Miranda, Trade Delegate and Cultural Affairs Officer, Embassy of Canada in Mexico
PANEL B: ROCK AND NORTH AMERICA
- Julia Palacios, Ph.D.; Professor, Communication Department, Universidad Iberoamericana
- Juan Carlos Henriquez, Ph.D.; Director, CEX - Centro De Exploración Y Pensamiento Crítico*
- José Luis Paredes, Ph.D.; General Director, Sistema de Apoyos a la Creación y Proyectos Culturales, Secretaría de Cultura
- Presents: Gabriel Pliego, Ph.D., Universidad Panamericana
WORKSHOP A: DIMENSIONS OF IMAGINED ACTORS: PROJECTING IMAGES, BUILDING RELATIONS, AND MEDIATING IDENTITIES INCULTURAL DIPLOMACY
- Rhonda Zaharna, Ph.D.; Professor, Communication Department, American University
- Presents: Eduardo Tadeo, Ph.D.; Coordinator, Master in International Relations, Universidad Autónoma Metropolitana
WORKSHOP B: PROPAGANDA AND REPUTATION
- Nicholas Cull, Ph.D.; Professor, Communication Department, University Of Southern California
- Presents: María Montemayor, Ph.D., Professor, Tecnológico de Monterrey
WORKSHOP C: STRATEGIC COMMUNICATION AND STATE PUBLIC DIPLOMACY
- Tania Gómez, Ph.D.; Academic Director, International Relations and Political Science Department, Universidad de las Américas Puebla
- Presents: Amanda Rodríguez, Ph.D., Professor, Communication Department, Universidad Panamericana
THURSDAY, 29 MAY 2025THEME: IMAGINED SPACESLOCATION: UNIVERSIDAD PANAMERICANA
PREVENTION, NOT PILL: CULTURAL INSTITUTIONS, DEMOCRATIC BACKSLIDING, AND CULTURAL DIPLOMACY
- Sascha Priewe, Ph.D.; Director of Collections, Aga Khan Museum
- Presents: Guadalupe Moreno Toscano, Ph.D.; Director, Master in Arts Management and Cultural Policies, Universidad Panamericana
PANEL A: GASTRODIPLOMACY
- Priscilla Magaña, Ph.D.; Professor, International Studies Department, Universidad Iberoamericana
- Marcela Briz, Ph.D.; Restaurant El Cardenal
- Enrique Medina, Director Cocina Migrante
- Presents: Mtra. Natalia Briones; Student Mobility Special Programs, Universidad Iberoamericana
PANEL B: MUSEUMS AND CULTURAL INSTITUTIONS
- Alejandra Barajas; Head of Exhibitions, Instituto Nacional de Antropología e Historia
- Sarah Smith, Ph.D.; Professor, Information and Media Studies Department, Western University
- Leticia Pérez, Ph.D.; Professor, Escuela Nacional de Conservación, Restauración y Museografía “Manuel del Castillo Negrete” (ENCRyM)
- Presents: Omar Baqueiro; Director de Asuntos Internacionales, Instituto Nacional de Bellas Artes INBA
WORKSHOP A: DIGITAL SPACE
- Amanda Rodríguez, Ph.D.; Professor, Communication Department, Universidad Panamericana
- Presents: Ricardo Castillo, Ph.D., Professor, International Studies Department, Universidad Iberoamericana
WORKSHOP B: INDIGENOUS CINEMA
- Francisco Zepeda, Ph.D.; Cultural Studies Department, Queen’s University
- Presents: Mtra. Violeta N. Pérez,
WORKSHOP C: EXPLAINING IS FORBIDEN: ARCHITECTURE AND SPACE
- María Montemayor, Ph.D.; Professor, Tecnológico de Monterrey
- Daniel de León Languré; Professor, Tecnológico de Monterrey
- Presents: César Villanueva, Ph.D.; Professor, International Studies Department, Universidad Iberoamericana
FRIDAY, 30 MAY 2025THEME: IMAGINED RELATIONSLOCATION: CASA GALVÁN, UNIVERSIDAD AUTÓNOMA METROPOLITANA
IMAGINED RELATIONS IN A HUMANITY-CENTERED APPROACH TO CULTURAL DIPLOMACY
- Rhonda Zaharna, Ph.D.; Professor, Communication Department, American University
- Presents: Eduardo Tadeo, Ph.D.; Coordinator, Master in International Relations, Universidad Autónoma Metropolitana
- Alfonso Zegbé; Executive Director, Coordinación Intersectorial, Secretaría de Relaciones Exteriores
PANEL A: QUEER DIPLOMACY, GENDER AND DIVERSITY
- Eduardo Tadeo, Ph.D.; Coordinator, Master in International Relations, Universidad Autónoma Metropolitana
- Douglas Janoff, Ph.D.; Senior Foreign Service Officer, Canadian Foreign Ministry
- Ambassador Yanerit Morgan; Professor, Universidad Nacional Autónoma de México-Fes Acatlán
- Presents: Sarah Smith, Ph.D.; Professor, Information and Media Studies Department, Western University
PANEL B: GLOBAL ARTS MANAGEMENT
- Nancy Durán; Director, Centro de Difusión Cultural Casa Rafael Galván, Universidad Autónoma Metropolitana
- Vianka Santana, Ph.D.; Cultural Manager
- Alvin López Retana, Ph.D.; Professor, Political and Social Sciences Department, Universidad Nacional Autónoma de México
- Presents: Sascha Priewe, Ph.D.; Director of Collections, Aga Khan Museum
WORKSHOP A: CITIZEN DIPLOMACY IN ACTION: BUILDING RELATIONSHIPS AND COMMUNITY LOCALLY AND GLOBALLY
- Anna Popkova, Ph.D.; Professor, Communication Department, Western Michigan University
- Presents: Tania Gómez, Ph.D., Academic Director, International Relations and Political Science Department, Universidad de las Américas Puebla
WORKSHOP B: PRE-STATE DIPLOMACIES: HOW TO STUDY THEM FROM THE PERSPECTIVE OF POLITICAL AND SOCIAL SCIENCE, OBSERVING MESOAMERICA
- Salimah Cossens, Ph.D; Professor, Political and Social Sciences Department, Universidad Nacional Autónoma de México
- Presents: Nicholas Cull, Ph.D., Professor, Communication Department, University Of Southern California
WORKSHOP C: TOOLS AND STRATEGIES FOR INTERNATIONAL ART EXHIBITIONS
- Francisco Moreno; Curator, museologist, and cultural manager
- Presents: Guadalupe Moreno, Ph.D.; Director, Master in Arts Management and Cultural Policies, Universidad Panamericana
Who should apply?
We aim to gather a diverse group of participants from North America and beyond, including:
- Scholars and students
- Diplomats and public servants
- Artists, cultural managers, and promoters
- Creative industries professionals
- Community leaders

What does the Academy offer?

50 hours of academic and cultural programming

Practical workshops and sessions with international experts

Certificate of participation with international recognition

Daily cultural activities and networking spaces

Welcome cocktail and closing celebration

On-site participation or online option (for international participants only)
What does the Academy offer?

50 hours of academic and cultural programming

Practical workshops and sessions with international experts

Certificate of participation with international recognition

Daily cultural activities and networking spaces

Welcome cocktail and closing celebration

On-site participation or online option (for international participants only)
Host Institutions and partners
Organized by
PARTICIPATION FORMAT AND FEES
Scholarships for students
30 scholarships available only for academic activities (10 per organizing university)
Activities and Certificate issuance fee: $1,000 MXN
All Inclusive (Academic activities + meals + cocktail + party + certificate): $2,000 MXN
See requirements and application process
Registration deadline: Tuesday, May 20, 2025
STUDENT PARTICIPATION
$7,000 MXN (includes all academic activities, participation certificate, meals, coffee breaks, cocktail, and closing party)
Early bird price: $5,800 MXN (until April 30)
$4,000 MXN (includes all academic activities and participation certificate only)
Early bird price: $3,500 MXN (until April 30)
Registration deadline: Tuesday, May 20, 2025
GENERAL ADMISSION
$12,000 MXN (includes all academic activities, participation certificate, meals, coffee breaks, cocktail, and closing party)
Early bird price: $10,500 MXN (until April 30)
All academic activities and certificate: $9,000 MXN
Early bird price: $8,500 MXN (until April 30)
Online option for international participants: $4,000 MXN (includes digital certificate)
Registration deadline: Tuesday, May 20, 2025
PROFESSOR
$9,500 MXN (includes all academic activities, participation certificate, meals, coffee breaks, cocktail, and closing party)
Early bird price: $8,000 MXN (until April 30)
All academic activities and certificate: $5,000 MXN
Early bird price: $4,500 MXN (until April 30)
NACDI MEMBERS
$250 USD (In Person - includes all academic activities, participation certificate, meals, coffee breaks, cocktail, and closing party)
$150 USD (Online - includes all academic activities and participation certificate)
PARTICIPATION FORMAT AND FEES
Scholarships for students
30 scholarships available only for academic activities (10 per organizing university)
Activities and Certificate issuance fee: $1,000 MXN
All Inclusive (Academic activities + meals + cocktail + party + certificate): $2,000 MXN
See requirements and application process
Registration deadline: Tuesday, May 20, 2025
STUDENT PARTICIPATION
$7,000 MXN (includes all academic activities, participation certificate, meals, coffee breaks, cocktail, and closing party)
Early bird price: $5,800 MXN (until April 30)
$4,000 MXN (includes all academic activities and participation certificate only)
Early bird price: $3,500 MXN (until April 30)
Registration deadline: Tuesday, May 20, 2025
GENERAL ADMISSION
$12,000 MXN (includes all academic activities, participation certificate, meals, coffee breaks, cocktail, and closing party)
Early bird price: $10,500 MXN (until April 30)
All academic activities and certificate: $9,000 MXN
Early bird price: $8,500 MXN (until April 30)
Online option for international participants: $4,000 MXN (includes digital certificate)
Registration deadline: Tuesday, May 20, 2025
PROFESSOR
$9,500 MXN (includes all academic activities, participation certificate, meals, coffee breaks, cocktail, and closing party)
Early bird price: $8,000 MXN (until April 30)
All academic activities and certificate: $5,000 MXN
Early bird price: $4,500 MXN (until April 30)
NACDI MEMBERS
$250 USD (In Person - includes all academic activities, participation certificate, meals, coffee breaks, cocktail, and closing party)
$150 USD (Online - includes all academic activities and participation certificate)
Limited in-person spots available!
Join this transformative experience.
Connect, learn, and help imagine new futures for cultural diplomacy—right from the heart of North America.
For more information, contact us at: mx_nacdi@up.edu.mx
