NACDI SUMMER ACADEMY 2025

Imagined Futures in Cultural Diplomacy: Voices of Hope and Change from North America

date
May 27-31, 2025
location
MEXICO CITY

ABOUT SUMMER ACADEMY

Are you interested in transforming the world through culture?

Would you like to address global challenges from a cultural perspective, with a focus on community participation? Do you see today’s world as a closed system, with no clear options for transformation?

We invite you to imagine alternative futures.

The first Summer School on Cultural and Public Diplomacy in Mexico

NACDI Summer School Academy 2025 is a unique and intensive training experience in critical cultural diplomacy. Its aim is to question how, why, and with what effects culture is used to foster international relations, while also seeking to understand and challenge the power structures involved in that process—drawing as well on public diplomacy and its communication tools. The program focuses on building bridges between communities through art, cultural management, communication, and international cooperation.
We aim to train leaders with critical thinking and social commitment, capable of generating real and sustainable change in their communities and beyond.

Enmascarar grupo 29

SUMMER ACADEMY BEGINS IN

  • Días
  • Horas
  • Minutos
  • Segundos

KEY TOPICS

Over the course of four days, we will explore:

NACDI-pdf-04-10-2025_06_05_PM (2)

Public and citizen diplomacy

Grupos vulnerables

Vulnerable groups and local agency

Softpower

Soft power and international relations

Industrias creativas

Creative industries

Imágenes país

Country image and cultural narratives

Cooperación internacional

International cooperation from the Global South

Promoción y gestión cultural

Cultural promotion and management

KEY TOPICS

Over the course of four days, we will explore:

NACDI-pdf-04-10-2025_06_05_PM (2)

Public and citizen diplomacy

Grupos vulnerables

Vulnerable groups and local agency

Softpower

Soft power and international relations

Industrias creativas

Creative industries

Imágenes país

Country image and cultural narratives

Cooperación internacional

International cooperation from the Global South

Promoción y gestión cultural

Cultural promotion and management

Keynote speakers, panelists and workshop facilitators

Slimah Cossens PhD
Salimah Cossens

Ph.D.

Douglas Janoff
Douglas Janoff

Ph.D.

PhD Alvin López Retana
Alvin López

Ph.D.

Guadalupe Moreno Toscano
Guadalupe Moreno

Ph.D.

Anna Popkova
Anna Popkova

Ph.D.

Rhonda Zaharna
Rhonda Zaharna

Ph.D.

Ambassador Yanerit Morgan
Yanerit Morgan

Ambassador

Eduardo Tadeo PhD
Eduardo Tadeo

Ph.D.

Priscila Magaña PhD
Priscila Magaña

Ph.D.

César Villanueva
César Villanueva

Ph.D.

Francisco Moreno
Francisco Moreno

Museographer

Nick Cull
Nick Cull

Public Diplomacy Teacher

Dra Amanda Rodríguez Espínola
Amanda Rodríguez

Ph.D.

Phd Vianka Santana
Vianka Santana

Ph.D.

Juan Carlos Carrillo Phd
Juan Carlos Carrillo

Ph.D.

Nancy Durán
Nancy Durán

Director

Dra Sarah EK Smith
Sarah Smith

Ph.D.

Dr Sascha Priewe
Sascha Priewe

Ph.D.

María Montemayor PhD
María Montemayor

Ph.D.

Julia Palacios PhD
Julia Palacios

Ph.D.

Marcela Briz PhD
Marcela Briz

Ph.D.

Lynda Jessup PhD
Lynda Jessup

Ph.D.

José Luis Paredes Pacho PhD
José Paredes

Ph.D.

Tania Gómez PhD
Tania Gómez

Ph.D.

Franco Carreño PhD
Franco Carreño

Ph.D.

Daniel de León Languré
Daniel de León

Professor

AGENDA

TUESDAY, 27 MAY 2025INAUGURATION LOCATION: UNIVERSIDAD IBEROAMERICANA, CDMX

9:00 - 10:00
REGISTRATION
10:00 - 10:30
WELCOME REMARKS

  • Lynda Jessup, Ph.D.; Vice-Dean, Faculty of Arts and Sciences, Queen’s University
  • Presents: César Villanueva, Ph.D.; Professor, International Studies Department, Universidad Iberoamericana
10:30 - 11:50
INAUGURAL CONFERENCE

  • Nicholas Cull, Ph.D.; Professor, Communication Department, University Of Southern California
  • Presents: Guadalupe Moreno Toscano, Ph.D.; Director, Master in Arts Management and Cultural Policies, Universidad Panamericana
12:00 - 14:00
MASTERCLASS

  • César Villanueva, Ph.D.; Professor, International Studies Department, Universidad Iberoamericana 
  • Edgardo Bermejo, Former Cultural Attaché and Writer
  • Presents: Amanda Rodríguez, Ph.D., Professor, Communication Department, Universidad Panamericana
14:00 - 16:00
LUNCH
16:00 - 17:30
DIALOGUE BETWEEN UNIVERSITY AUTHORITIES

THE ROLE OF UNIVERSITIES AS VOICES OF HOPE AND CHANGE

  • Universidad Iberoamericana 
  • Universidad Panamericana
  • Universidad Autónoma Metropolitana
  • Presents: Luis González, Ph.D., Director, International Studies Department, Universidad Iberoamericana 
17:35 - 17:50
CLOSING REMARKS

  • Franco Carreño, Ph.D.; General Director, Heraldo Media Group
  • Presents: Eduardo L. Tadeo, Ph.D.; Coordinator, Master in International Relations, Universidad Autónoma Metropolitana
19:30
INAUGURAL COCKTAIL

WEDNESDAY, 28 MAY 2025THEME: IMAGINED ACTORSLOCATION: CEX - CENTRO DE EXPLORACIÓN Y PENSAMIENTO CRÍTICO

9:30 - 11:00
KEYNOTE SPEAKER

  • Gabriela Ortiz, Composer
  • Presents: César Villanueva, Ph.D.; Professor, International Studies Department, Universidad Iberoamericana 
11:20 - 13:00
PANELS

PANEL A: FILM AND FILM FESTIVALS AS ACTORS OF SOFT POWER

  • Guadalupe Moreno Toscano, Ph.D.; Director, Master in Arts Management and Cultural Policies, Universidad Panamericana
  • Juan Carlos Carrillo, Ph.D.; Director, Master in Political and Public Communication, Universidad Panamericana
  • Cristián Calónico, General Director, Estudios Churubusco Azteca
  • Presents: Ernesto Miranda, Trade Delegate and Cultural Affairs Officer, Embassy of Canada in Mexico

PANEL B: ROCK AND NORTH AMERICA

  • Julia Palacios, Ph.D.; Professor, Communication Department, Universidad Iberoamericana
  • Juan Carlos Henriquez, Ph.D.; Director, CEX - Centro De Exploración Y Pensamiento Crítico*
  • José Luis Paredes, Ph.D.; General Director, Sistema de Apoyos a la Creación y Proyectos Culturales, Secretaría de Cultura
  • Presents: Gabriel Pliego, Ph.D., Universidad Panamericana
13:00 - 15:00
LUNCH
15:00 - 17:00
WORKSHOPS

WORKSHOP A: DIMENSIONS OF IMAGINED ACTORS: PROJECTING IMAGES, BUILDING RELATIONS, AND MEDIATING IDENTITIES INCULTURAL DIPLOMACY

  • Rhonda Zaharna, Ph.D.; Professor, Communication Department, American University

  • Presents: Eduardo Tadeo, Ph.D.; Coordinator, Master in International Relations, Universidad Autónoma Metropolitana

WORKSHOP B: PROPAGANDA AND REPUTATION

  • Nicholas Cull, Ph.D.; Professor, Communication Department, University Of Southern California
  • Presents: María Montemayor, Ph.D., Professor, Tecnológico de Monterrey

WORKSHOP C: STRATEGIC COMMUNICATION AND STATE PUBLIC DIPLOMACY

  • Tania Gómez, Ph.D.; Academic Director, International Relations and Political Science Department, Universidad de las Américas Puebla
  • Presents: Amanda Rodríguez, Ph.D., Professor, Communication Department, Universidad Panamericana

THURSDAY, 29 MAY 2025THEME: IMAGINED SPACESLOCATION: UNIVERSIDAD PANAMERICANA

9:30 - 11:00
KEYNOTE

PREVENTION, NOT PILL: CULTURAL INSTITUTIONS, DEMOCRATIC BACKSLIDING, AND CULTURAL DIPLOMACY

  • Sascha Priewe, Ph.D.; Director of Collections, Aga Khan Museum
  • Presents: Guadalupe Moreno Toscano, Ph.D.; Director, Master in Arts Management and Cultural Policies, Universidad Panamericana
11:20 - 13:00
PANELS

PANEL A: GASTRODIPLOMACY

  • Priscilla Magaña, Ph.D.; Professor, International Studies Department, Universidad Iberoamericana
  • Marcela Briz, Ph.D.; Restaurant El Cardenal
  • Enrique Medina, Director Cocina Migrante
  • Presents: Mtra. Natalia Briones; Student Mobility Special Programs, Universidad Iberoamericana

PANEL B: MUSEUMS AND CULTURAL INSTITUTIONS

  • Alejandra Barajas; Head of Exhibitions, Instituto Nacional de Antropología e Historia
  • Sarah Smith, Ph.D.; Professor, Information and Media Studies Department, Western University
  • Leticia Pérez, Ph.D.; Professor, Escuela Nacional de Conservación, Restauración y Museografía “Manuel del Castillo Negrete” (ENCRyM)
  • Presents: Omar Baqueiro; Director de Asuntos Internacionales, Instituto Nacional de Bellas Artes INBA
13:00 - 15:00
LUNCH
15:00 - 17:00
WORKSHOPS

WORKSHOP A: DIGITAL SPACE

  • Amanda Rodríguez, Ph.D.; Professor, Communication Department, Universidad Panamericana
  • Presents: Ricardo Castillo, Ph.D., Professor, International Studies Department, Universidad Iberoamericana

WORKSHOP B: INDIGENOUS CINEMA

  • Francisco Zepeda, Ph.D.; Cultural Studies Department, Queen’s University
  • Presents: Mtra. Violeta N. Pérez,

WORKSHOP C: EXPLAINING IS FORBIDEN: ARCHITECTURE AND SPACE

  • María Montemayor, Ph.D.; Professor, Tecnológico de Monterrey
  • Daniel de León Languré; Professor, Tecnológico de Monterrey
  • Presents: César Villanueva, Ph.D.; Professor, International Studies Department, Universidad Iberoamericana

FRIDAY, 30 MAY 2025THEME: IMAGINED RELATIONSLOCATION: CASA GALVÁN, UNIVERSIDAD AUTÓNOMA METROPOLITANA

9:30 - 11:00
KEYNOTE

IMAGINED RELATIONS IN A HUMANITY-CENTERED APPROACH TO CULTURAL DIPLOMACY

  • Rhonda Zaharna, Ph.D.; Professor, Communication Department, American University
  • Presents: Eduardo Tadeo, Ph.D.; Coordinator, Master in International Relations, Universidad Autónoma Metropolitana
11:10 - 11:40
SPECIAL REMARKS

  • Alfonso Zegbé; Executive Director, Coordinación Intersectorial, Secretaría de Relaciones Exteriores
12:00 - 13:40
PANELS

PANEL A: QUEER DIPLOMACY, GENDER AND DIVERSITY

  • Eduardo Tadeo, Ph.D.; Coordinator, Master in International Relations, Universidad Autónoma Metropolitana
  • Douglas Janoff, Ph.D.; Senior Foreign Service Officer, Canadian Foreign Ministry 
  • Ambassador Yanerit Morgan; Professor, Universidad Nacional Autónoma de México-Fes Acatlán
  • Presents: Sarah Smith, Ph.D.; Professor, Information and Media Studies Department, Western University

PANEL B: GLOBAL ARTS MANAGEMENT

  • Nancy Durán; Director, Centro de Difusión Cultural Casa Rafael Galván, Universidad Autónoma Metropolitana
  • Vianka Santana, Ph.D.; Cultural Manager
  • Alvin López Retana, Ph.D.; Professor, Political and Social Sciences Department, Universidad Nacional Autónoma de México
  • Presents: Sascha Priewe, Ph.D.; Director of Collections, Aga Khan Museum
13:40 - 15:00
LUNCH
15:00 - 17:00
WORKSHOPS

WORKSHOP A: CITIZEN DIPLOMACY IN ACTION: BUILDING RELATIONSHIPS AND COMMUNITY LOCALLY AND GLOBALLY

  • Anna Popkova, Ph.D.; Professor, Communication Department, Western Michigan University
  • Presents: Tania Gómez, Ph.D., Academic Director, International Relations and Political Science Department, Universidad de las Américas Puebla

WORKSHOP B: PRE-STATE DIPLOMACIES: HOW TO STUDY THEM FROM THE PERSPECTIVE OF POLITICAL AND SOCIAL SCIENCE, OBSERVING MESOAMERICA

  • Salimah Cossens, Ph.D; Professor, Political and Social Sciences Department, Universidad Nacional Autónoma de México
  • Presents: Nicholas Cull, Ph.D., Professor, Communication Department, University Of Southern California

WORKSHOP C: TOOLS AND STRATEGIES FOR INTERNATIONAL ART EXHIBITIONS

  • Francisco Moreno; Curator, museologist, and cultural manager
  • Presents: Guadalupe Moreno, Ph.D.; Director, Master in Arts Management and Cultural Policies, Universidad Panamericana
18:00
Closing Party

Who should apply?

We aim to gather a diverse group of participants from North America and beyond, including:

  • Scholars and students
  • Diplomats and public servants
  • Artists, cultural managers, and promoters
  • Creative industries professionals
  • Community leaders
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What does the Academy offer?

50 horas de actividades

50 hours of academic and cultural programming

Talleres prácticos

Practical workshops and sessions with international experts

Certificados de participantes

Certificate of participation with international recognition

Actividades culturales

Daily cultural activities and networking spaces

Coctel de bienvenida

Welcome cocktail and closing celebration

Participación presencial

On-site participation or online option (for international participants only)

What does the Academy offer?

50 horas de actividades

50 hours of academic and cultural programming

Talleres prácticos

Practical workshops and sessions with international experts

Certificados de participantes

Certificate of participation with international recognition

Actividades culturales

Daily cultural activities and networking spaces

Coctel de bienvenida

Welcome cocktail and closing celebration

Participación presencial

On-site participation or online option (for international participants only)

Host Institutions and partners

Organized by

Logo queens-9 (2)
Logo usc-6 (1)
Logo western-7
Logo Heraldo2 (1)

PARTICIPATION FORMAT AND FEES

Scholarships for students

30 scholarships available only for academic activities (10 per organizing university)

Activities and Certificate issuance fee: $1,000 MXN

All Inclusive (Academic activities + meals + cocktail + party + certificate): $2,000 MXN

See requirements and application process

Registration deadline: Tuesday, May 20, 2025

STUDENT PARTICIPATION

$7,000 MXN (includes all academic activities, participation certificate, meals, coffee breaks, cocktail, and closing party)

Early bird price: $5,800 MXN (until April 30)

$4,000 MXN (includes all academic activities and participation certificate only)

Early bird price: $3,500 MXN (until April 30)

Registration deadline: Tuesday, May 20, 2025

GENERAL ADMISSION

$12,000 MXN (includes all academic activities, participation certificate, meals, coffee breaks, cocktail, and closing party)

Early bird price: $10,500 MXN (until April 30)

All academic activities and certificate: $9,000 MXN

Early bird price: $8,500 MXN (until April 30)

Online option for international participants: $4,000 MXN (includes digital certificate)

Registration deadline: Tuesday, May 20, 2025

PROFESSOR

$9,500 MXN (includes all academic activities, participation certificate, meals, coffee breaks, cocktail, and closing party)

Early bird price: $8,000 MXN (until April 30)

All academic activities and certificate: $5,000 MXN

Early bird price: $4,500 MXN (until April 30)

NACDI MEMBERS

$250 USD (In Person - includes all academic activities, participation certificate, meals, coffee breaks, cocktail, and closing party)

$150 USD (Online - includes all academic activities and participation certificate)

PARTICIPATION FORMAT AND FEES

Scholarships for students

30 scholarships available only for academic activities (10 per organizing university)

Activities and Certificate issuance fee: $1,000 MXN

All Inclusive (Academic activities + meals + cocktail + party + certificate): $2,000 MXN

See requirements and application process

Registration deadline: Tuesday, May 20, 2025

STUDENT PARTICIPATION

$7,000 MXN (includes all academic activities, participation certificate, meals, coffee breaks, cocktail, and closing party)

Early bird price: $5,800 MXN (until April 30)

$4,000 MXN (includes all academic activities and participation certificate only)

Early bird price: $3,500 MXN (until April 30)

Registration deadline: Tuesday, May 20, 2025

GENERAL ADMISSION

$12,000 MXN (includes all academic activities, participation certificate, meals, coffee breaks, cocktail, and closing party)

Early bird price: $10,500 MXN (until April 30)

All academic activities and certificate: $9,000 MXN

Early bird price: $8,500 MXN (until April 30)

Online option for international participants: $4,000 MXN (includes digital certificate)

Registration deadline: Tuesday, May 20, 2025

PROFESSOR

$9,500 MXN (includes all academic activities, participation certificate, meals, coffee breaks, cocktail, and closing party)

Early bird price: $8,000 MXN (until April 30)

All academic activities and certificate: $5,000 MXN

Early bird price: $4,500 MXN (until April 30)

NACDI MEMBERS

$250 USD (In Person - includes all academic activities, participation certificate, meals, coffee breaks, cocktail, and closing party)

$150 USD (Online - includes all academic activities and participation certificate)

Limited in-person spots available!

Join this transformative experience.
Connect, learn, and help imagine new futures for cultural diplomacy—right from the heart of North America.

For more information, contact us at: mx_nacdi@up.edu.mx

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